IDENTIFY THEMES

Keyword-scans transcripts daily from our Vizio data, analyzing calls-to-action, the ratio of promotional vs. storytelling messaging, and where your creative stands out (or lags) against competitors.

This creates a structured view of creative intent – mapping freeform ads into neatly tagged categories, ready for deeper analysis.

DEFINE AUDIENCES

Connects each macro theme to real-world Experian traits—like income, lifestyle, and family stage.

From there, it produces PurePlay Premium Audiences: precise, ready-to-buy household clusters.

PLAN MEDIA

Ranks networks and PMPs using real bid log data— optimizing for reach, CPM, and duplication across each Lean Audience Lens.

The Inventory Map reveals a leadership table of the most efficient buys per lens.