Solutions That Unify Creative,
Audience and Inventory
Plan
Uncover creative whitespace and competitor gaps with daily keyword scans across every Vizio and AdImpact CTV transcript.
We decode your creative — from calls-to-action to emotional tone — and map it against structured themes and Experian segments to shape sharper strategies from the ground up.
Because when everything works in alignment, the results speak for themselves. PurePlay helps brands produce work that reflects the full strength of their brand, built to perform at the highest level.
Buy
Leverage real-time signals to shift spend toward top-performing publishers.
Our Inventory Map ranks networks and PMPs by CPM, reach, and duplication across your key audience lenses — so you can buy with precision and confidence.
Optimize
Pulse re-routes budget mid-flight based on creative resonance and performance signals — automatically scaling into high-impact placements.
Whether it's avoiding fatigue or capitalizing on emerging trends, optimization happens in real time, not in hindsight.
Measure
PurePlay connects performance to message, moment, and media, revealing what’s working, what’s not, and what to do next.
Play Smart.
Measure
What Matters
Uncover inefficiencies and guide smarter decisions across every stage of the campaign lifecycle.
Pre-Flight Pulse
Spot waste before it starts.
We analyze your creative, audience targeting, and media plan for alignment — surfacing gaps in competitive differentiation, data usage, and channel synergy.
Mid-Flight Pulse
Adapt in real time. Maximize value.
We identify waste hiding mid-flight — from siloed platform buys to over-frequency in walled gardens. Then we course-correct.
Post-Flight Pulse
Prove performance with measurable outcomes.
After the campaign, we go beyond traditional reach and frequency — bringing in advanced lift metrics, real-world behaviors, and proprietary social signals.