Solutions That Unify Creative,
Audience and Inventory
Play Smart.
Because when everything works in alignment, the results speak for themselves. PurePlay helps brands produce work that reflects the full strength of their brand, built to perform at the highest level.
Buy
For your brand and your competitors, we can identify misalignments and new opportunities by analyzing every creative asset across:
● Publishers
● Spend by Market
● Themes
● Targeting
Plan
Route budget to top-performing publishers and placements by using real-time data to rank every publisher and PMP by efficiency across:
● Contextual Alignment
● CPM
● Incrementality and Duplication
● PurePlay Unification Score
Optimize
Shift budget in real-time based on creative resonance, efficiency, and performance to reroute towards moments that matter most:
● Adjusting to competitor/vertical shifts in real time
● Scaling high-performing placements
● Drive Incremental SOV, Reach, Consideration and more
Always-On Measurement
From the moment planning begins, our AI unifies creative, audience, and inventory performance in real time fueling
faster decisions, sharper strategies, and smarter allocation across every campaign phase.
Because measurement shouldn’t wait until the end. It should guide every step.
Measure
What Matters
Uncover inefficiencies and guide smarter decisions across every stage of the campaign lifecycle.
Pre-Flight Pulse
Spot waste before it starts.
We analyze your creative, audience targeting and media plan for alignment, surfacing gaps in competitive differentiation, data usage, and channel synergy.
Mid-Flight Pulse
Adapt in real time. Maximize value.
We identify waste hiding mid-flight from siloed platform buys to over-frequency in walled gardens. Then we course-correct.
Post-Flight Pulse
Prove performance with measurable outcomes.
After the campaign, we go beyond traditional reach and frequency by bringing in advanced lift metrics, real-world behaviors, and proprietary social signals.