We plug into the data you already trust, see how your competitors are performing in real time, and move your budget, creative, and audience before the moment's gone. You're always the first to move.
FROM OUR CEO ERIC STEIGELFEST
WHY WE BUILT PUREPLAY
An Award-Winning AI Platform Unifying Creative, Audience, and Inventory
AdExchanger Award 2026, Best Industry Startup StreamTV Award 2026 Convergent TV Award 2026
WHAT WE BELIEVE
Outsmart the market before you outspend it. PurePlay AI was built on one belief:
CTV is not just a channel. It is a live signal environment, and the brands that treat it that way will win every time. We lead with CTV, and we carry the same intelligence across the full programmatic landscape: online video, display, and beyond. Make your next move the smartest move while the moment is still open.
MEET THE TEAM
Eric Steigelfest
CEO & Co-Founder
Joseph Wineroth
CTO & Co-Founder
Ross McCray
Chairman & Co-Founder
Laurent Colard
COO
Jason Lotkowictz
SVP, Life Sciences
Jason Capunitan
Senior Director, Campaign Activation and Operations
