POWERED BY PULSE

The Pulse Platform reads everything: your creative, your rivals', and your market—simultaneously, and then acts. It isn't a tool you use. It's what you feel before you ever see it.

READ

We read your creative, your competitors', and the market they are buying.

Pulse analyzes every active creative across your competitive landscape on visual, audio, and contextual dimensions. It also tracks your competitors' paid presence in market: what they run, where they spend, and how it shifts across markets and publishers. The full picture, before a dollar moves.

ANALYZE

Embedded Pulse: in-flight optimization driven byoutcome signals.

Intelligence and scoring layers are brought directly into the bidstream for curation. Deeply embedded with our data partners or your first party data, Pulse optimizes in flight on the signals that predict outcomes, and it collapses the workflow from insight to action.

EXECUTE

Not a report. A live input.

We look at measurement more often than anyone, guarantee against it, and ultimately price on it. Learnings feed back to the optimization stage in real time, so every campaign starts smarter than the last one ended.

HOW IT WORKS

AGENTS OPERATE
IN THREE STAGES

Read ➔ Analyze ➔ Execute. Continuously, at machine speed.

READ

We read your creative, your competitors', and the market they are buying.

Pulse analyzes every active creative across your competitive landscape on visual, audio, and contextual dimensions. It also tracks your competitors' paid presence in market: what they run, where they spend, and how it shifts across markets and publishers. The full picture, before a dollar moves.

ANALYZE

Embedded Pulse: in-flight optimization driven by outcome signals.

Intelligence and scoring layers are brought directly into the bidstream for curation. Deeply embedded with our data partners or your first party data, Pulse optimizes in flight on the signals that predict outcomes, and it collapses the workflow from insight to action.

EXECUTE

Not a report. A live input.

We look at measurement more often than anyone, guarantee against it, and ultimately price on it. Learnings feed back to the optimization stage in real time, so every campaign starts smarter than the last one ended.

INTELLIGENCE PILLARS

FIVE OPTIMIZATION LEVERS THAT POWER THE ENGINE

Each pillar processes thousands of signals at a time to inform every decision and stay ahead.

CREATIVE INTELLIGENCE

Pulse figures out what's actually connecting with people. The look, the pace, the message, the mood—then matches top-performing creative elements to the audiences and inventory where they overperform.

COMPETITIVE INTELLIGENCE

Pulse tracks how your competitors show up creatively and where they're spending. When they crowd a market, Pulse applies more pressure. When they leave a gap, Pulse fills it. Automatically, before anyone calls a strategy meeting about it.

INVENTORY INTELLIGENCE

Across CTV, YouTube, Display, Audio, DOOH, and beyond, Pulse identifies the placements most likely to perform right now and puts your budget there first. High-ROI supply paths get more. Wasted spend gets cut.

HYPERLOCAL INTELLIGENCE

Pulse adapts by DMA, ZIP, and store-level conditions, because what works in Dallas doesn't always work in Denver. Performance happens at the local level. Pulse operates there by design.

AUDIENCE INTELLIGENCE

Score every household on real behavior. Bid accordingly. Pulse builds and sharpens audiences on the live signals that predict outcomes, not static demographic assumptions. Outcome signals and partner data feed those scores in real time, closing the loop between measurement and the bid.

POWERED BY PULSE

READ

We read your creative, your competitors', and the market they are buying.

Pulse analyzes every active creative across your competitive landscape on visual, audio, and contextual dimensions. It also tracks your competitors' paid presence in market: what they run, where they spend, and how it shifts across markets and publishers. The full picture, before a dollar moves.

ANALYZE

Embedded Pulse: in-flight optimization driven byoutcome signals.

Intelligence and scoring layers are brought directly into the bidstream for curation. Deeply embedded with our data partners or your first party data, Pulse optimizes in flight on the signals that predict outcomes, and it collapses the workflow from insight to action.

EXECUTE

Not a report. A live input.

We look at measurement more often than anyone, guarantee against it, and ultimately price on it. Learnings feed back to the optimization stage in real time, so every campaign starts smarter than the last one ended.

HOW IT WORKS

AGENTS OPERATE
IN THREE STAGES

READ

We read your creative, your competitors', and the market they are buying.

ANALYZE

Embedded Pulse: in-flight optimization driven by outcome signals.

EXECUTE

Not a report. A live input.

INTELLIGENCE PILLARS

FIVE OPTIMIZATION LEVERS THAT POWER THE ENGINE

Each pillar processes thousands of signals at a time to inform every decision and stay ahead.

CREATIVE INTELLIGENCE

COMPETITIVE INTELLIGENCE

INVENTORY INTELLIGENCE

HYPERLOCAL INTELLIGENCE

AUDIENCE INTELLIGENCE

MANAGED SERVICE BY DESIGN

You lead.

Agents execute.

Agents do the work of your best creative strategist, optimization manager, and analyst.

PULSE
PLATFORM

Only the good stuff

ACCESS PREMIUM INVENTORY AND ACTIVATE WHERE IT COUNTS

Intelligence
that executes

©2026 PurePlay. All rights reserved.

POWERED BY PULSE

READ

We read your creative, your competitors', and the market they are buying.

Pulse analyzes every active creative across your competitive landscape on visual, audio, and contextual dimensions. It also tracks your competitors' paid presence in market: what they run, where they spend, and how it shifts across markets and publishers. The full picture, before a dollar moves.

ANALYZE

Embedded Pulse: in-flight optimization driven byoutcome signals.

Intelligence and scoring layers are brought directly into the bidstream for curation. Deeply embedded with our data partners or your first party data, Pulse optimizes in flight on the signals that predict outcomes, and it collapses the workflow from insight to action.

EXECUTE

Not a report. A live input.

We look at measurement more often than anyone, guarantee against it, and ultimately price on it. Learnings feed back to the optimization stage in real time, so every campaign starts smarter than the last one ended.

HOW IT WORKS

AGENTS OPERATE IN THREE STAGES

READ

We read your creative, your competitors', and the market they are buying.

ANALYZE

Embedded Pulse: in-flight optimization driven by outcome signals.

EXECUTE

Not a report. A live input.

INTELLIGENCE PILLARS

FIVE OPTIMIZATION LEVERS THAT POWER THE ENGINE

Each pillar processes thousands of signals at a time to inform every decision and stay ahead.

CREATIVE INTELLIGENCE

COMPETITIVE INTELLIGENCE

INVENTORY INTELLIGENCE

HYPERLOCAL INTELLIGENCE

AUDIENCE INTELLIGENCE

MANAGED SERVICE BY DESIGN

You lead.

Agents execute.

Agents do the work of your best creative strategist, optimization manager, and analyst.

PULSE PLATFORM

Only the good stuff

ACCESS PREMIUM INVENTORY AND ACTIVATE WHERE IT COUNTS

Intelligence that executes

SEE PUREPLAY IN ACTION

Demo PurePlay AI to learn how you can move faster, smarter, and with more confidence.‍Not ready? Grab your Pulse Playbook and see what agentic AI can do for your brand.

©2026 PurePlay. All rights reserved.

AGENTS OPERATE
IN THREE STAGES

PULSE
PLATFORM

Intelligence
that executes

Demo PurePlay AI to learn how you can move faster, smarter, and with more confidence.
‍
Not ready? Grab your Pulse Playbook and see what agentic AI can do for your brand.