LIFE SCIENCES

SMARTER SIGNALS FOR SUPERIOR HEALTHCARE MEDIA OUTCOMES

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WHAT MATTERS IN PHARMA

ACCOUNTABLE MEDIA,
COMPLIANT BY DEFAULT

Awareness can indicate audience quality, but not impact. Conversion proves impact, but often too late to act. We build in the space between, with compliance running underneath the whole loop.
THE GOLDILOCKS ZONE
Upper-funnel signals arrive too early to prove impact, while lower-funnel results arrive too late to change course. The middle (qualified audiences, leading indicators, reads that arrive in-flight) is the only place a pharma plan can still be steered.
EMBEDDED PULSE
The signal between too early and too late. One direct connection from buy to measurement: impressions matched to claims within 24 hours, each scored on 60+ intelligence dimensions — twenty of them bidstream outcome signals — and bids reweighted weekly toward what's actually working.
BIDSTREAM INTELLIGENCE
The intelligence moves upstream. Supply is scored ahead of the DSP — publisher, content, geo, daypart and device indexed against baseline prevalence — so weak inventory never enters the supply path. Managed by us, or run from your seat.
BOTH SIDES OF THE PLAN

PRESCRIBERS AND PATIENTS, ON ONE LOOP

HCP · PRESCRIBERS

BEYOND ENDEMIC WITH NPI-LEVEL VIDEO

Endemic video is sold out, oversaturated, or cost-inefficient. Reach prescribers on YouTube and in the living room instead — addressed at the NPI level, then followed through to the next best action.

YOUTUBE NPI-LEVEL / CTV PAUSE ADS / PROVIDER PATHWAYS / PRESCRIBER PERSPECTIVES

DTC · PATIENTS

DETERMINISTIC PATIENTS, NOT MODELED ONES

Custom white-space analysis from county and ZIP claims density, and patient audiences built from treating physician NPIs — so a DTC plan inherits the same evidence the HCP plan runs on.

GEOPULSE / NPI-TO-DTC / AQ GUARANTEE

THE PULSE LIFECYCLE

CLOSED-LOOP INTELLIGENCE FOR ACCOUNTABLE MEDIA

PRE-FLIGHT

Multimodal intelligence

Claims data, competitive reads and strategy resolve into the Pulse Playbook — and ComplyAI pre-flights the creative for compliance risk before anything ships. Strategy from signal, before a dollar moves.

COMPLYAI

LAUNCH

Activation and optimization

Embedded Pulse, audience build, SSP curation and bidstream scoring go live together. In-flight optimization, driven by outcome signals.

EMBEDDED PULSE

IN-FLIGHT

Measurement and outcomes

Audience quality, HCP visits and scripts read against the guarantees that priced the deal. Outcomes read weekly — priced on performance.

AQ GUARANTEE
REAL-WORLD EVIDENCE

REAL RESULTS

HCP • COMPLIANCE

3

of 3

ComplyAI flagged three compliance risks before the campaign shipped — and MLR independently confirmed all three a week later. Caught pre-flight, not at the post-mortem.
COMPLYAI · CONFIRMED BY MLR
DTC • SPECIALTY RX

TOP 25

%

Top-quartile on both audience quality and cost per verified reach — against a rare-condition audience most plans can't find at any meaningful scale.
VERIFIED REACH · METHODOLOGY ON REQUEST

YOUR BRAND.
OUR PLAYBOOK.

Choose a live brand and our team will build the strategic playbook for you.
Competitive read
Who's running what — and where the category has gone quiet.
Claims analysis
Addressable audience segmentation, sized and ready to activate.
Media plan
Channel mix, geography and sequencing — pitch-ready on arrival.

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