LIFE SCIENCES

SMARTER SIGNALS FOR SUPERIOR HEALTHCARE MEDIA OUTCOMES

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WHAT MATTERS IN PHARMA

ACCOUNTABLE MEDIA,
COMPLIANT BY DEFAULT

Awareness proves audience quality but not impact. Conversion proves it too late to act on. We build in the space between — with compliance running underneath the whole loop.
THE GOLDILOCKS ZONE
Upper funnel is too cold to prove and lower funnel reads too late to change anything. The middle — qualified audiences, leading indicators, reads that arrive in-flight — is the only place a pharma plan can still be steered.
EMBEDDED PULSE
The signal between too early and too late. One direct connection from buy to measurement: impressions matched to claims in days, every impression scored on 60+ signals, and bids reweighted weekly toward what's actually working.
BIDSTREAM INTELLIGENCE
The intelligence moves upstream. Supply is scored ahead of the DSP — publisher, content, geo, daypart and device indexed against baseline prevalence — so weak inventory never enters the supply path. Managed by us, or run from your seat.
BOTH SIDES OF THE PLAN

PRESCRIBERS AND PATIENTS, ON ONE LOOP

HCP · PRESCRIBERS

BEYOND ENDEMIC WITH NPI-LEVEL VIDEO

Endemic video is sold out, over-saturated, or cost inefficient. Reach prescribers on YouTube and in the living room instead — addressed at the NPI level, then followed through to the next best action.

YOUTUBE NPI-LEVEL / CTV PAUSE ADS / PROVIDER PATHWAYS / PRESCRIBER PERSPECTIVES

DTC · PATIENTS

DETERMINISTIC PATIENTS, NOT MODELED ONES

Custom white-space analysis from county and ZIP claims density, and patient audiences built from treating physician NPIs — so a DTC plan inherits the same evidence the HCP plan runs on.

GEOPULSE / NPI-TO-DTC / AQ GUARANTEE

THE PULSE LIFECYCLE

CLOSED LOOP INTELLIGENCE FOR ACCOUNTABLE MEDIA

PRE-FLIGHT

Multimodal intelligence

Claims data, competitive reads and strategy resolve into the Pulse Playbook — and ComplyAI pre-flights the creative for compliance risk before anything ships. Strategy from signal, before a dollar moves.

COMPLYAI

LAUNCH

Activation and optimization

Embedded Pulse, audience build, SSP curation and bidstream scoring go live together. In-flight optimization, driven by outcome signals.

EMBEDDED PULSE

IN-FLIGHT

Measurement and outcomes

Audience quality, HCP visits and scripts read against the guarantees that priced the deal. Outcomes read weekly — priced on performance.

AQ GUARANTEE
REAL WORLD EVIDENCE

REAL RESULTS

HCP • COMPLIANCE

3

of 3

ComplyAI flagged three compliance risks before the campaign shipped — and MLR independently confirmed all three a week later. Caught pre-flight, not at the post-mortem.
COMPLYAI · CONFIRMED BY MLR
DTC • SPECIALTY RX

TOP 25

%

Top-quartile on both audience quality and cost per verified reach — against a rare-condition audience most plans can't find at any meaningful scale.
VERIFIED REACH · METHODOLOGY ON REQUEST

YOUR BRAND.
OUR PLAYBOOK.

Choose a live brand and our team will build the strategic playbook for you.
Competitive read
Who's running what — and where the category has gone quiet.
Claims analysis
Addressable audience segmentation, sized and ready to activate.
Media plan
Channel mix, geography and sequencing — pitch-ready on arrival.

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