We did not buy impressions blind. PurePlay's Pulse engine read the market in real time across five signal layers: creative, competitive-landscape, local-market, household audience, and real purchase data.
The plan started narrow and expanded as the data opened it up. Spend concentrated in an ultra-premium, endemic content bucket: food and lifestyle programming where a grocery message lands in context, not wherever inventory is cheapest.
Creative built to speak to fresh food ran where fresh food lives: contextually relevant publishers like Food Network, Cooking Channel, and HGTV. This is the premium niche tier, endemic context at efficient CPMs, and it became the campaign's workhorse.
Attain closed the loop with real purchases, not modeled proxies. That turned measurement from a report card into a steering wheel.
Attain's measurement dashboard fed purchase data back while the campaign was live, so PurePlay's weekly Pulse Playbook could re-score winners and shift budget mid-flight. All six partners were judged apples-to-apples against Attain's grocery-vertical benchmarks.
7.4x vs. grocery benchmark
The campaign returned 7.4x the grocery-vertical ROAS benchmark, and PurePlay finished #1 of six partners on both of the campaign's primary KPIs: ROAS and conversion rate. Campaign performance independently measured by Attain against real purchase data.
