Here's how it played out: PurePlay's buyer agent submitted a campaign brief. Swivel's seller agent found the right premium OEM CTV inventory, matched it to the brief, and negotiated terms — all in real time. The two agents transacted directly through Ad Context Protocol (AdCP). Our team reviewed and approved in under 2 minutes. The campaign was live in under an hour.

This is what agent-to-agent trading actually looks like in practice — and we're just getting started.