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“The PurePlay–PurpleLab integration compresses identity resolution from days to hours with Embedded Pulse, while Eligibility Alerts lets marketers reach patients at the right moment, up to a week ahead,” says Jason Lotkowictz, SVP of Life Sciences at PurePlay AI. “Audience quality tells you if you reached the right person and prescription lift tells you if they refilled, but neither captures a treatment decision as it happens. HCP-visit metrics are the Goldilocks signal, and Embedded Pulse is the engine that makes that measurement work at the speed pharma demands.”
“We’re always trying to shorten the window between leading and lagging metrics to improve our campaign optimization, so we were excited when PurePlay and PurpleLab came to us with Embedded Pulse. We wanted to see how its real-time, verified-patient optimization would perform against the industry’s standard approach to audience scoring. Within weeks, Embedded Pulse demonstrated its value by establishing an audience quality baseline and then automatically updating our targeting to enhance audience quality, while delivering an extremely attractive cost per verified patient.” — Kristy Quagliariello, VP of Programmatic Media at Klick Health
“PurpleLab created Identity Resolution Configurator, which is a core part of Embedded Pulse, along with Eligibility Alerts to help hold pharma media accountable to real outcomes within timelines that enable action; our claims infrastructure enables decision-making at scale as we’re dealing with real health data from one of the largest claims universes,” notes Lauren Mee, Director of Platform Partnerships at PurpleLab.
“In pharma programmatic, you’ve always had to choose between signals that come too early to trust and script lift that lands too late to act on. What PurePlay built with PurpleLab finally closes that gap. We can see what’s working while the campaign is still in flight, instead of in a post-mortem after the budget’s gone,” says Hunter Workman, Commercial Strategy Director, BFW Advertising.
