Agentic AI Where Brand Advertising Meets Performance
The AI platform unifying creative, audience, and inventory.
Analyzing creative performance, competitive activity, and market signals in real-time—so you're always first to move.
From Our CEO
Hear directly from Eric, our Co-Founder and CEO, as he shares the vision behind PurePlay and how we’re transforming media intelligence to help brands move faster, smarter, and with confidence.
IN THE NEWS
How Brands Are Already
Dominating With PurePlay
Sunglass Hut Outperforms Holiday Benchmarks by 20%
How autonomous AI agents delivered $2.40 CPV during the most competitive retail moment of the year
PurePlay and Swivel Eliminate the Middlemen"
How autonomous AI agents delivered $2.40 CPV during the most competitive retail moment of the year
Powered By Advanced AI.
Built to Outperform.
Multimodal Engine
Reads creative, competitive landscape, and performance signals simultaneously across visual, audio, and contextual dimensions.
Generates structured insights that inform audience construction and inventory selection in real time.
Audience
Runs 1,000X more experiments than manual optimization—testing creative, audience, and inventory variations at machine speed
Delivers better signals and faster learning at a scale human teams can't match
Minute-by-Minute Optimization
Observes, decides, and acts every minute to reallocate budgets, prioritize creative contextually, and active inventory as competitive and market conditions shift in real time.
The Companies Betting on Agentic AI
The Pulse Platform
Where intelligence meets autonomous execution.
The Pulse Platform is PurePlay's agentic execution layer — where multimodal intelligence meets minute-by-minute optimization.
You Lead. Agents Execute.
PurePlay is managed service by design. Our agents do the work of your best creative strategist, optimization manager, and competitive intel analyst — all at once, all the time. You set the strategy. Agents execute at scale and speed impossible for human teams.
Only the Good Stuff.
ACCESS PREMIUM INVENTORY AND ACTIVATE WHERE IT COUNTS
