Infinite Signals, One System.
PurePlay's Multimodal Intelligence Engine analyzes creative, audience, competitive, and market signals simultaneously—transforming raw data into autonomous execution.
The Intelligence Pillars
Creative Intelligence
Analyzes visual, audience, and contextual signals across creatives and competitive ads.
Extracts themes, pacing, tone, setting, and messaging—then matches top-performing creative elements to the audiences and inventory where they overperform.
Competitive Intelligence
Analyzes how competitors show up creatively and where they concentrate investment across markets.
Adjusts bid logic in real time—increasing pressure where rivals are present and capturing efficiencies where they're not.
Inventory Intelligence
Identifies and activates the most strategic placements in real time across CTV, YouTube, OLV, Display, Audio, and DOOH.
Reallocates budgets across publishers to prioritize high-ROI supply paths and eliminate waste.
Hyperlocal Intelligence
Operates at the local level by design, adapting strategy by DMA, ZIP, and store-level conditions.
Because performance happens at the local level.
Audience Intelligence
Defines audiences dynamically based on outcome-driven creative, competitive, and local signals—not static demographic assumptions.
Builds, expands, or deprioritizes segments in real time based on how creative performs in competitive and hyperlocal context.
Intelligence that executes.
The Pulse Platform turns these three pillars into action.
Creative, Audience, and Inventory intelligence work as a single agentic system that optimizes your media in real-time, so you can focus on the bigger picture.