The Pulse Platform
PurePlay's Multimodal Intelligence Engine analyzes creative, audience, competitive, and market signals simultaneously—transforming raw data into autonomous execution.
Agents operate in three stages: Read, Analyze, Execute
They continuously ingest signals, evaluate outcomes, and execute optimizations at machine speed while your team focuses on strategy and creative.
HOW IT WORKS
Read
Agents analyze your active creatives and competitive ads across visual, audio, and contextual dimensions—extracting themes, pacing, tone, setting, and messaging.
Those creative signals combine with:
Audience behavior across platforms
Competitive landscape activity by market
Hyperlocal dynamics down to DMA, ZIP, and store level
Analyze
AI agents trained on your KPIs evaluate every signal simultaneously:
Which creative elements drive outcomes by market
Where competitive presence creates opportunity or saturation
Which audiences to build, expand, or deprioritize based on creative performance in competitive and local context
How to deduplicate reach across CTV, YouTube, Display, and other channels
Execute
Agents build and activate outcome-driven audiences, then:
Activate inventory aligned to those audiences
Reallocate budgets by market in real time
Prioritize creative contextually
Suppress duplicate impressions across platforms