The Pulse Platform

At the core of PurePlay is the Pulse Platform, a real-time insights engine that unifies creative, audience, and inventory into a single strategic system.

Plan smarter. Cut waste. Connect with precision.

Every decision rooted in data, not guesswork.

HOW IT WORKS

Decode Context

Pulse uses multimodal AI to break down every second of every ad, both yours and your competitors'.

We analyze visuals, audio, and text alongside creative and spend history to surface what’s driving performance and where your brand can win.

Define Audiences

We decode what your ads actually say—and who they truly speak to.

By pairing on-screen signals with creative and spend data (yours and your competitors’), we surface which segments are connecting and which aren’t, so you can align audience and creative more effectively and limit wasted impressions.

Plan Media

Our AI scores inventory like a strategist—matching your creative and audience to what people are watching now.

Factoring in publisher trends and competitive spend, we build brand-specific PMPs designed to boost share of voice and uncover whitespace.

Activate with Pace

Creative intelligence, audience fit, and contextual alignment power a custom bidding agent built on a blend of best-in-class LLMs.

It prioritizes moments where your message resonates, your audience is present, and your creative outperforms to maximize impact and minimize waste.